Nike's CO.JP Line Laid the Blueprint For Modern-Day Sneaker Collecting

Ask any grizzled footwear historian about the most influential initiatives in Nike history, and one name you're sure to hear is CO.JP. Running from the mid-'90s into the '00s, CO.JP had humble beginnings as a set of store-exclusive makeups for Japanese retailers. However, it quickly morphed into its own Nike sub-label, which then spread beyond the island nation to set down roots in New York, London, Paris and more. "CO.JP is the architect. If it wasn't for CO.JP, you wouldn't have quickstrikes, ...